Syed Muhammad Ali Naqvi, Muhammad Farooq and Minahil Ali2025-10-032025-10-032021https://escholar.umt.edu.pk/handle/123456789/7876The purpose of this study is to contribute to Pakistan tourism by investigating the decision making of international tourist to travel to Pakistan with respect to various factors. This is a quantitative study; data was collected from 80 people using close – ended questionnaire developed on Likert scale. Data was analyzed using descriptive statistics, hypothesis was tested using T – Test and ANOVA, correlations were identified using Pearson Correlation Test. The aim of this study is to identify the factors that affect the international tourists’ decision to travel to Pakistan to improve those factors and increase the number of tourists in Pakistan.enThesis