Strategic response of airlines to industry’s five competitive forces

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dc.contributor.authorAhmad, Bilal R.
dc.date.accessioned2016-05-21T06:48:11Z
dc.date.available2016-05-21T06:48:11Z
dc.date.issued2016
dc.descriptionSupervisor: Irfan U. Kausaren_US
dc.description.abstractStrategy is about choosing a unique and valuable position, making trade-offs and creating a strategic fit among various activities that are being done in an organization. This paper will focus exclusively on first part of above mentioned definition of strategy. Porter’s Five Forces Model is used as a tool to analyze the external environment of airline industry. This Five Forces Model includes threat of new entrants, bargaining power of buyer, bargaining power of supplier, threat of substitute offerings and rivalry among incumbents.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/1974
dc.publisherUniversity of Management and Technologyen_US
dc.subjectBS Thesisen_US
dc.subjectStrategyen_US
dc.subjectPorter’s five forces modelen_US
dc.subjectAirlinesen_US
dc.titleStrategic response of airlines to industry’s five competitive forcesen_US
dc.typeThesisen_US
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