000 | 00558nam a2200193Ia 4500 | ||
---|---|---|---|
001 | 67522 | ||
008 | 150604s9999 xx 000 0 und d | ||
020 | _a9781259097201 | ||
040 | _cPK-LaUMT | ||
082 |
_a 658.8 _bMUL-M |
||
100 | _aMullins, John W. | ||
245 |
_aMarketing management _ba strategic decision-making approach _cMullins, John W.|Walker, Orville C. |
||
260 |
_aNew Delhi,India: _bMcGraw Hill Education India, _c2010 |
||
300 | _a551 p. | ||
546 | _aEN | ||
650 | _aMarketing-Management | ||
700 | _aWalker, Orville C. | ||
942 | _cBK | ||
999 |
_c72898 _d72898 |