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Neuromarketing in action : how to talk and sell to the brain / by Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.80019 GEO-N.
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The role of social media videos in tourist's destination selection [MS Marketing] : a neuromarketing analysis using EEG technique / by Asim Sultan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020
Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rashid MS School of Business and Economics 2020 F2017172001
Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.8342 ASI-R.
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