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Books
The big idea Robert Jones by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Penguin Books, 2000
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 JON-B.
Books
Marketing "essential principles, new realities" Jonathan Groucutt<>Patrick Forsyth<>Peter Leadley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "London,UK:" "Kogan Page," 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 GRO-M.
Books
Market research in practice: a guide to the basics Carol-Ann Morgan<>Nick Hague<>Paul Hague by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "London,UK:" "Kogan Page," 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.83 HAG-M.
Books
Strategic market management David A. Aaker by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, USA: John Wiley & Sons, 2005
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 AAK-S.
Books
New and improved: the story of mass marketing in America. Richard S.Tedlowk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Buckingham, England: Barracuda Books, 1990
Availability: Items available for loan: UMT Main Campus (1)Call number: 381.0973 TED-.
Books
The New export marketer George Young, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, UK: Kogan Page, 1991
Availability: Items available for loan: UMT Main Campus (1)Call number: 382.6 YOU-N.
Books
The Social dynamics of marketing Conrad Berenson<>Henry Elibirt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, USA: Random House, 1973
Availability: Items available for loan: UMT Main Campus (1)Call number: 380.1 BER-S.
Books
The new competition S. Jatusripitak.<>Liam Fahey<>Kotler, Philip by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey, USA: Prentice-Hall, 1986
Availability: Items available for loan: UMT Main Campus (2)Call number: 382.0952 KOT-N, ...
Books
Marketing hospitality : Sales and marketing for hotels, motels Dennis L.Foster by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lake Forest, USA: Glencoe, 1992
Availability: Items available for loan: UMT Main Campus (1)Call number: 647.94068 FOS-M.
Books
Marketing classics : A selection of influential articles Ben M.Enis<>Keith K.Cox by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, USA: Allyn & Bacon, 1991
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 ENI-M.
Books
No lie-truth is the ultimate sales tool Barry Maher by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: McGraw-Hill, 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.85 MAH-N.
Books
Industrial and organizational marketing Michael H.Morris by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: Macmillan, 1992
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 MOR-I.
Books
Marketing D'Amico, Michael<>Zikmund, William by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: John Wiley, 1989
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 ZIK-M.
Books
Marketing management and strategy Peter Doyle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: Prentice Hall, 1994
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 DOY-M. Not available: UMT Main Campus: Checked out (1).
Books
Elements of marketing A. R.Morden by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: English Language Book Society, 1993
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 MOR-E.
Books
Essentials of marketing text and cases Geoffrey Lancaster<>Lester Massingham by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: McGraw-Hill, 1994
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.8 LAN-E, ...
Books
Marketing channels Adel I.El-Ansary<>xlouis W.El-Ansary by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi,India: Prentice-Hall, 1992
Availability: Items available for loan: UMT Main Campus (4)Call number: 658.84 STE-M, ...
The Portable MBA in marketing Alexander Hiam<>Charles D.Schewe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: John Wiley, 1992
Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: 658.8 HIA-P.
Books
Marketing Richard L.Sandhusen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: Barrons, 1987
Availability: Not available: UMT Main Campus: Checked out (1).
Books
Introduction to marketing John Frain by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Pitman, 1994
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 FRA-I.
Books
Choosing, buying and running a successful retail business Reg Fuller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Penguin Books, 1987
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.8 FUL-C, ...
Books
Marketing for non-marketing managers Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Pitman, 1994
Availability: Items available for loan: UMT Main Campus (5)Call number: 658.8 FOR-M, ...
Books
Capital markets Institutions and instruments Franco Modigliani<>Frank J.Fabozzi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey,USA: Prentice-Hall, 1992
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 FAB-C.
Books
Relationship marketing Own the market through strategic customer McKenna, Regis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: Century, 1992
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.8 MCK-R, ...
Books
Basic marketing A Managerial approach E. Jerome McCarthy<>William D.Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood,USA: Irwin, 1990
Availability: Not available: UMT Main Campus: Withdrawn (1).
Books
Marketing Barry Berman<>Joel R.Evans by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: Macmillan, 1990
Availability: Items available for loan: UMT Main Campus (3)Call number: 658.8 EVA-M, ...
Books
Marketing management strategies and programs Gordon W.Paul<>Joseph P.Guiltinan by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: McGraw-Hill, 1994
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 GUI-M. Not available: UMT Main Campus: Checked out (1).
Books
Strategic marketing problems cases and comments Robert A.Petreson<>Roger A.Kerin by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: Allyn & Bacon, 1993
Availability: Items available for loan: UMT Main Campus (5)Call number: 658.802 KER-S, ... Not available: UMT Main Campus: Withdrawn (1).
Books
Marketing management analysis, planning, implementation, and control Kotler, Philip by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Prentice-Hall International, 1997
Availability: Items available for loan: UMT Main Campus (6)Call number: 658.8 KOT-M, ... Not available: UMT Main Campus: Checked out (6).
Books
Selling & sales management David Jobber<>Geoffrey Lancaster by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Pitman, 1994
Availability: Items available for loan: UMT Main Campus (2)Call number: 658.81 LAN-S, ... Not available: UMT Main Campus: Checked out (1).
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