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Principles of marketing : A global perspective Bamossy, Gary J., J.T.<>Semenik, Richard J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1993
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 SEM-P.
Books
Advertising Allen, Chriss T., J.T.; (Semenik, Richard J.), J.T<>O'Guinn, Thomas C. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1998
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 O'G-A. Not available: UMT Main Campus: Checked out (1).
Books
Promotion and integrated marketing communications Semenik, Richard J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati,USA: South West Educational Publishing, 2002
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 SEM-P.
Books
Advertising and integrated brand promotion Allen, Chris T.<>Oguinn, Thomas C.'Balance, Edgar<>Semenik, Richard J. by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson/South-Western, 2003
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 O'G-A.
Advertising Allen, Chriss T., J.T.; (Semenik, Richard J.), J.T<>O'Guinn, Thomas C. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1998
Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: 659.1 O'G-A.
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