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Strategic advertising management Elliott, Richard<>Percy, Larry<>Rossiter, John R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford,USA: Oxford University Press, 2002
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 PER-S.
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Advanced media planning Danaher, Peter J.<>Rossiter, John R. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: Sharpe Professional, 1998
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.111 ROS-A.
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