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Marketing case studies : How to tackle them: How to answer t Lancaster, Geoff<>Massingham, Lester by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: Butterworth, 1995
Availability: Items available for loan: UMT Main Campus (3)Call number: 658 MAS-M, ...
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The marketing primer : Key issues and topics explained Lancaster, Geoff<>Massingham, Lester, J.T. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1988
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 LAN-M.
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Essentials of marketing management Lancaster, Geoff<>Massingham, Lester by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Routledge, 2011
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 LAN-E.
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