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The competitive fitness of global firms 1999 Jean-Claude Larreche by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London,UK: Financial Times Management, 1999
Availability: Items available for loan: UMT Main Campus (1)Call number: 338.7 LAR-C.
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Marketing strategy planning and implementation Harper W. Boyd<>Jean-Claude Larreche<>Orville C. Walker by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: McGraw-Hill, 1999
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.802 WAL-M.
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Marketing strategy [+CD] 4th a decision-focused approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: McGraw-Hill, 2003
Availability: Not available: UMT Main Campus: Checked out (1).
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