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Marketing Research: Text and Cases. Harper W. Boyd<>Ralph Westfall<>Stanley F. Stasch by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood,USA: Richard D.Irwin Inc, 1996
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.83 BOY-M.
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Marketing management [+CD]: a strategic decision-making approach Harper W. Boyd<>John Mullins<>Orville C. Walker by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: McGraw-Hill, 2002
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 BOY-M.
Books
Marketing strategy planning and implementation Harper W. Boyd<>Jean-Claude Larreche<>Orville C. Walker by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: McGraw-Hill, 1999
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.802 WAL-M.
Books
Marketing strategy [+CD] 4th a decision-focused approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston,USA: McGraw-Hill, 2003
Availability: Not available: UMT Main Campus: Checked out (1).
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