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Effective advertising: "understanding when, how, and why advertising works" Gerard J. Tellis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "New Delhi,India:" "Response Books," 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 659.1 TEL-E.
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Advertising and sales promotion strategy Gerard J. Tellis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow,England: Addision-Wesley, 1998
Availability: Not available: UMT Main Campus: Checked out (1).
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