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Marketing research text and cases Boyd, Harper W.<>Stanley F.f Stasch<>Westfall, Ralph by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: R. D. Irwin, 2004
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.83 BOY-M.
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Marketing management : A Stragetic approach Boyd, Harper W.<>Walker, Orville C., Jt. Auth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tokyo,Japan: Topan, 1992
Availability: Items available for loan: UMT Main Campus (1)Call number: 658.8 BOY-M.
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