Your search returned 16 results.

Not what you expected? Check for suggestions

Results
			No cover image available The investigation of consumer's attitude towards purchase of counterfeit fast fashion products in Pakistan [MS Marketing] / . by Tuba Javed by Tuba Javed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2017172005 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.8343 TUB-I. Add to cart (remove)
			No cover image available Online shopping behaviour [MS Marketing] : factors including in online shopping decision / by Asim Elahi Mangat by Asim Elahi Mangat Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rasheed MS School of Business and Economics 2020 F2016172004 Availability: No items available. Add to cart (remove)
			No cover image available Online shopping behaviour [MS Marketing] : factors including in online shopping decision / by Asim Elahi Mangat by Asim Elahi Mangat Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rasheed MS School of Business and Economics 2020 F2016172004 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.80285 ASI-O. Add to cart (remove)
			No cover image available Antecedents and consequences of branding co-creation in higher education institutions of Pakistan [MS Marketing] / . by Roheel Ahmed Siddiqi by Roheel Ahmed Siddiqi Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Akib Warraich MS School of Business and Economics 2019 S2017172001 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.8270711 ROH-A. Add to cart (remove)
			No cover image available Role of technology in paint industry to increase the retailer's satisfaction (an empirical study) [MS Marketing] / by Omar Obaid by Omar Obaid Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rashid MS School of Business and Economics 2019 F2016172008 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.812 OMA-R. Add to cart (remove)
			No cover image available The role of social media videos in tourist's destination selection [MS Marketing] : a neuromarketing analysis using EEG technique / by Asim Sultan by Asim Sultan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rashid MS School of Business and Economics 2020 F2017172001 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.8342 ASI-R. Add to cart (remove)
			No cover image available Measuring emotional response through neuro marketing [ MS Business Analytics] : study of advertisements and its influence on customer purchasing choice / by Tabassum Bashir by Tabassum Bashir Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Management, 2020 Dissertation note: Report presented in partial requirement for MS degree in Business Analytics Advisor : Dr. Ammar Aftab Raja MS School of Business and Economics 2020 F2016110001 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.4038011 TAB-M. Add to cart (remove)
			No cover image available The impact of social media marketing efforts (MME) to influence brand awareness (the study of luxury fashion brands in Pakistan) [MS Marketing] / by Nida Mushtaq by Nida Mushtaq Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2016172010 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.827 NID-I. Add to cart (remove)
			No cover image available The survival strategies for international franchise retail chains in emerging markets before collapse [MS Marketing] : the case of freshly by metro / by Ahmad Rusal by Ahmad Rusal Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2019 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Aqib Warriach MS School of Business and Economics 2019 F2016172009 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.8708 AHM-S. Add to cart (remove)
			No cover image available Moderating relation of online buyers and sellers during COVID-19 pandemic [MS Marketing] / by Rabia Shafqat by Rabia Shafqat Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2021 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Muhammad Asif Awan MS School of Business and Economics 2021 F2017172002 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.80285 RAB-M. Add to cart (remove)
			No cover image available Achieving resilience, the role of marketing-supply chain management alignment and agility [ MS Supply Chain Management] : a moderated mediation model / by Hafiz Ahmad Abbas by Ahmad Abbas, Hafiz Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Supply Chain Management, 2021 Dissertation note: Report presented in partial requirement for MS degree in Supply Chain Management Advisor : Mr. Amer Saeed MS Operations and Supply Chain 2021 F2019087003 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.84 AHM-A. Add to cart (remove)
			No cover image available Development of internal and exterrnal employer brand and its impact on generation Y under the approach of internal marketing (IM) [ Ph.D. Management] / by Shahzad Ali by Shahzad Ali Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Management, 2022 Dissertation note: Report presented in partial requirement for Ph.D. degree in Management Advisor : Dr. Sarwar M. Azhar Ph.D. School of Business and Economics 2022 12004051007 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.8343 SHA-D. Add to cart (remove)
			No cover image available An empirical analysis of strategic marketing contents' impact on customer brand engagement of generation Y and generation Z [ Ph.D. Management] / by Aqsa Siddiqui by Aqsa Siddiqui Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Management, 2022 Dissertation note: Report presented in partial requirement for Ph.D. degree in Management Advisor : Dr. Muhammad Akib Warraich Ph.D. School of Business and Economics 2022 14007051004 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.8343 AQS-E. Add to cart (remove)
			No cover image available Empirical investigation of social media marketing activities on online buying behavior with mediation of fashion consciousness and moderation of digital fashion influencer [MS Marketing] / by Maroof Hamid by Maroof Hamid Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2023 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Abdul Waheed MS School of Business and Economics 2023 F2021172004 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.80285 MAR-E. Add to cart (remove)
			No cover image available Impact of service quality and corporate social responsibility on brand hate, moderating role of complaint hadling [MS Marketing] / . by Aatika Maham by Aatika Maham Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2023 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Faisal Shahzad MS School of Business and Economics 2023 F2021172001 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658 AAT-I. Add to cart (remove)
			No cover image available Unveiling the impact of packaging attributes on consumers' purchase intention with mediation of product functionality [MS Marketing] / by Syed Muhammad Ehtesham Ali by Ehtesham Ali, Syed Muhammad Labeling Production management Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2023 Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Abdu Waheed MS School of Business and Economics 2023 F2021172006 Availability: Items available for reference: UMT Main Campus: Not for loan (1)Call number: TP 658.564 EHT-U. Add to cart (remove)

© Copyright LRC, UMT 2021. All rights reserved. Credit: Muhammad Ismail