TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C.
TI  - Marketing management: a strategic decision-making approach
SN  - 9781259097201
U1  -  658.8 
PY  - 2010///
CY  - New Delhi,India
PB  - McGraw Hill Education India
KW  - Marketing-Management
ER  -