TY  - SER
AU  - Mahmood, Nosheen
TI  - Study on brand shift by consumers of selected consumer products [MBA programme]
U1  - TP 658.8342 
PY  - 2000///
CY  - Lahore,Pakistan
PB  - University of Management and Technology
KW  - Consumer behavior
N1  - Report presented in part requirement for MBA final Advisor : Dawood Ilyas Butt
ER  -