TY - BOOK AU - Farrah, Arif AU - Irfan, Amir ED - Lahore University of Management Sciences TI - The state of marketing in leading MNC's and their local comptitors in Pakistan: findings of a baseline survey SN - 9789698905613 U1 - RR 330 PY - 2007/// CY - Lahore,Pakistan PB - Lahore University of Management Sciences ER -