TY  - BOOK
AU  - Chr Swift
AU  - Isabella C. M.Cunningham
AU  - William H.Cunningham
TI  - Marketing: a Managerial approach
SN  - 0538191104
U1  -  658.8 
PY  - 1987///
CY  - Cincinnati,USA
PB  - South West Educational Publishing
KW  - Marketing
ER  -