TY - BOOK AU - Umar Munir, Muhammad TI - Impact of innovation and advertising on stock returns[ MS Finance] U1 - TP 332.6420688 PY - 2020/// CY - Lahore PB - UMT. School of Business and Economics. Department of Finance N1 - Report presented in partial requirement for MS degree in Finance Advisor : Dr. Sadia Nosheen; School of Business and Economics ER -