TY  - BOOK
AU  - Georges,Patrick M.
AU  - Georges,Patrick
AU  - Badoc,Michel
TI  - Neuromarketing in action: how to talk and sell to the brain 
SN  - 9780749469276 (pbk.)
U1  - 658.80019 23
PY  - 2014///
CY  - London
PB  - Kogan Page
KW  - Neuromarketing
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - SCIENCE / Life Sciences / Neuroscience
KW  - BUSINESS & ECONOMICS / Industries / Retailing
KW  - BUSINESS & ECONOMICS / Sales & Selling
KW  - BUSINESS & ECONOMICS / Consumer Behavior
ER  -