Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre

By:

Lefebvre, R. Craig

Material type: Text

TextPublication details: San Francisco, CA : Jossey-Bass, 2013Description: xxiii, 564 p. : ill. ; 24 cmISBN:

9780470936849 (pbk.)
9781118221501 (ebk.)
9781118235249 (ebk.)
9781118259962 (ebk.)

Subject(s):

DDC classification:

362.10688 23 LEF-S

Summary: "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.

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Books List(s) this item appears in: Management

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Holdings
Current library	Call number	Copy number	Status	Barcode
UMT Main Campus	362.10688 LEF-S (Browse shelf(Opens below))	C. 3	Available	107675
UMT Main Campus	362.10688 LEF-S (Browse shelf(Opens below))	C. 2	Available	108039
UMT Main Campus	362.10688 LEF-S (Browse shelf(Opens below))		Available	107872

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Previous	362.10685 GOO-J The juran prescription : Clinical quality management	362.10688 LEF-S Social marketing and social change :	362.10688 LEF-S Social marketing and social change :	362.10688 LEF-S Social marketing and social change :	362.1072 DEP-I Introduction to research	362.1072 KAR-P Principles of evaluation and resarch	362.1072 PAR- Participatory qualitative research methodologies in health/	Next

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.

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Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre

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