Marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill

By:

Brown, Tom J

Contributor(s):

Churchill, Gilbert A

Material type: Text

TextPublication details: Delhi : Cengage Learning India, 2014Edition: 8th edDescription: xxvi, 478 p. : illustrations ; 29 cmISBN:

9788131529409

Subject(s):

Marketing research

DDC classification:

658.83 BRO-M

Item type:

Books

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Holdings
Current library	Call number	Status	Date due	Barcode
UMT Main Campus	658.83 BRO-M (Browse shelf(Opens below))	Available		107395

Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.

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Marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill