Strategic brand management "building, measuring, and managing brand equity" Kevin Lane Keller
Material type: TextPublication details: "New Delhi,India:" "Prentice-Hall," 2004.Edition: 2ndDescription: 788 pISBN:- 8120323092
- 658.827 KEL-S
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
UMT Main Campus | 658.827 KEL-S (Browse shelf(Opens below)) | Available | 35188 |
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