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Measuring customer based brand equity (CBBE) for extended brands [MS program] [+CD] a cross sectional comarison of Pakistan market Manqoosh ur Rehman

By: Material type: Continuing resourceContinuing resourcePublication details: Lahore,Pakistan: University of Management and Technology, 2012Description: 78 p. CDISBN:
  • NA
Subject(s): DDC classification:
  • TP 658.827 MAN-M
Item type: Theses and Term Papers
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