Measuring customer based brand equity (CBBE) for extended brands [MS program] [+CD] a cross sectional comarison of Pakistan market Manqoosh ur Rehman
Material type: Continuing resourcePublication details: Lahore,Pakistan: University of Management and Technology, 2012Description: 78 p. CDISBN:- NA
- TP 658.827 MAN-M
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Report presented in partial requirement for MS degree Advisor: Ahmed Siddiqi
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