The role of social media videos in tourist's destination selection [MS Marketing] : a neuromarketing analysis using EEG technique / by Asim Sultan

By:

Asim Sultan

Material type: Text

TextPublication details: Lahore : UMT. School of Business and Economics. Department of Marketing, 2020Description: 52 p. CDSubject(s):

DDC classification:

TP 658.8342 ASI-R

Dissertation note: Report presented in partial requirement for MS degree in Marketing Advisor : Dr. Yasir Rashid MS School of Business and Economics 2020 F2017172001

Item type:

Theses and Term Papers

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UMT Main Campus	TP 658.8342 ASI-R (Browse shelf(Opens below))	Not for loan		136255

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Previous	TP 658.827095491 MUD-I Impact of social media marketing, price promotion, corporate social responsibility and brand loyalty on customer satisfaction in fast food industry in Pakistan [MS Marketing] /	TP 658.827095491 RAN-I The impact of personality, consumer engagement and brand attitude on purchase intention at facebook food brand pages in Pakistan[MS Marketing] /	TP 658.827677 AAM-A Applying brand value co-creation framework to textile retail industry :	TP 658.8342 ASI-R The role of social media videos in tourist's destination selection [MS Marketing] :	TP 658.8342 AYE-E The effect of customer behavior on frontline employee's engagement [MS Marketing] :	TP 658.8342 KAM-E Effect of emotional labor on customer satisfaction- the study of moderators in hotel industry of Pakistan [MS program] [+CD]	TP 658.8342 MAH-S Study on brand shift by consumers of selected consumer products [MBA programme]	Next

Report presented in partial requirement for MS degree in Marketing
Advisor : Dr. Yasir Rashid MS School of Business and Economics 2020 F2017172001

School of Business and Economics

English

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The role of social media videos in tourist's destination selection [MS Marketing] : a neuromarketing analysis using EEG technique / by Asim Sultan

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