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Branding in Digital (dis) Intermediation Era: (Record no. 123916)

MARC details
000 -LEADER
fixed length control field 00739nam a2200181 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210913150559.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210913b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaUMT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sana Mohsin, Rafia Munir, Hajra Ashraf.
245 ## - TITLE STATEMENT
Title Branding in Digital (dis) Intermediation Era:
Remainder of title Online Impact on Customer Perception/
Statement of responsibility, etc Sana Mohsin, Rafia Munir, Hajra Ashraf.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lahore:
Name of publisher, distributor, etc School of Professional Advancement,
Date of publication, distribution, etc 2021.
300 ## - PHYSICAL DESCRIPTION
Accompanying material CD
502 ## - DISSERTATION NOTE
Dissertation note Project Supervisor: Farhat Munir
Degree for which author was candidate Masters in Professional Studies
Name of granting institution (Department Name) University of Management and Technology, Lahore
Year degree granted 2021.
Student ID F2017210002, F2017210003, F217210004
526 ## - STUDY PROGRAME
School School of Professional Advancement
546 ## - LANGUAGE NOTE
Language Note Eng
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Theses and Term Papers

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