The impact of social media marketing efforts (MME) to influence brand awareness (the study of luxury fashion brands in Pakistan) [MS Marketing] / (Record no. 122646)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00820nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210617190358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190319b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaUMT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TP 658.827 |
| Item number | NID-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nida Mushtaq |
| 245 ## - TITLE STATEMENT | |
| Title | The impact of social media marketing efforts (MME) to influence brand awareness (the study of luxury fashion brands in Pakistan) [MS Marketing] / |
| Statement of responsibility, etc | by Nida Mushtaq |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lahore : |
| Name of publisher, distributor, etc | UMT. School of Business and Economics. Department of Marketing, |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 74 p. |
| Accompanying material | CD |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Report presented in partial requirement for MS degree in Marketing<br/>Advisor : Dr. Muhammad Aqib Warriach |
| Degree for which author was candidate | MS |
| Name of granting institution (Department Name) | School of Business and Economics |
| Year degree granted | 2019 |
| Student ID | F2016172010 |
| 526 ## - STUDY PROGRAME | |
| School | School of Business and Economics |
| 546 ## - LANGUAGE NOTE | |
| Language Note | English |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses and Term Papers |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMT Main Campus | UMT Main Campus | 2021-06-17 | TP 658.827 NID-I | 137381 | 2021-06-17 | 2021-06-17 | Theses and Term Papers |
