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Marketing management

Mullins, John W.

Marketing management a strategic decision-making approach Mullins, John W.|Walker, Orville C. - New Delhi,India: McGraw Hill Education India, 2010 - 551 p.

EN

ISBN: 9781259097201

Subjects--Topical Terms:
Marketing-Management

Dewey Class. No.: 658.8 / MUL-M

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Marketing management