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International marketing

Cateora, Philip R.

International marketing Cateora, Philip R.|Gilly, Mary C.|Graham, Hohn L. - 15th - New Delhi,India: McGraw Hill Education India, 2011 - 621 p.

EN

ISBN: 9789339204464

Subjects--Topical Terms:
International marketing

Dewey Class. No.: 658.848 / CAT-I

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International marketing